An effective Property Preservation Business Website should be good-looking and it must also show up when and where their potential clients are looking for this type of business in their coverage area. Most of the Property Preservation business owners currently operating right now either do not have a website or the website they have looks like it was “slapped” together without any thought or strategy. Building a functional website for your Property Preservation Company is not something that most small business owners should be attempting to do themselves. I mean, would you hire a doctor to fix a plumbing leak? Of course you wouldn’t. It is a good idea to know some of the common web design mistakes many small business owners make.
Screw Up #1: Designing Their Website Themselves To Save Money
Screw Up #2: They Use GoDaddy or Other Free Website Builders
Screw Up #3: Not Developing Their Business Website With SEO In Mind
Screw Up #4: Not Determining The Main Purpose Of Their Site
Screw Up #5: Not Including A Unique Selling Proposition
Screw Up #6: Ignoring What Their Most Successful Competitors Are Doing
Screw Up #7: Not Clearly Stating Who You Are and What Your Business Does
Screw Up #8: Using The Same Content On More Than 1 Page
Screw Up #9: Not Including Their Contact Information On Every Page
Screw Up #10: They Fail To Introduce Themselves On Their About Us Page
Screw Up #11: Not Properly Optimizing Their Website
Screw Up #12: Not Using Above-Average Quality Images
Screw Up #13: Not Having A System For Collecting Email Addresses From Potential Clients
Screw Up #14: Putting Up Crappy Content and Boring Content
Screw Up #15: Using A Poorly Designed Logo and Colors That Are Not Complementary To Each Other
Screw Up #16: Not Showing Awards
Screw Up #17: Not Including Professional Licenses & Insurance Policy Information
Screw Up #18: Not Integrating Social Media Sharing Functions
Screw Up #19: Making Their Website Look Like A Brochure
Screw Up #20: Using Corporate Speak
A good website is a really important part of a successful business nowadays. A properly designed Property Preservation Business Website should be one of your top priorities. It is the consensus of many national and regional clients that if a local Property Preservation business owner is too cheap to have a decent website or if their website looks like it was created by a 7 year old, the quality of their work will probably be just as crappy.
With all the competition in the Property Preservation Industry in this day and age, you absolutely have to set yourself apart from the many competitors within your local coverage area. So if you are not a web designer, don’t go the cheap route and try to design the site yourself. Hire someone who can do the job at a reasonable price or buy your website from someone who specializes in building websites for Property Preservation businesses. Remember, most potential clients first impression of your business is from your website.